Key Points
- Bolton Wanderers officially launched their 2025/26 Macron Third Kit on July 26, 2025, under the campaign title "Born To Perform".
- The launch was held in collaboration with ‘Bolton Wanderers in the Community’ and the fan movement ‘We Are Bolton’.
- Kit features: A unique modern design with a strong visual identity, crafted in partnership with the technical supplier Macron.
- Focus on inclusivity and engagement: The launch builds on wide engagement across the club’s community and supporters’ groups.
- Statements attributed to club officials and community leaders praised the collaboration and the role of fans in kit culture.
- Immediate availability: The kit is available for order both online and in club stores from launch day.
- Full kit pricing and sizing details released: Separate prices for junior and adult kits confirmed, with member discounts available.
- Social media reaction: Significant buzz and positive engagement from fans, former players, and kit enthusiasts worldwide.
- Other 2025/26 kits: The third kit launch complements earlier releases of the home and away kits, which were selected alongside fans via the ‘Pick Our Kit’ survey.
- The new kit follows a tradition of landmark kit themes: Each of the last several years, Wanderers kits have included historic, community, or anniversary references.
Bolton Wanderers have unveiled their 2025/26 Macron Third Kit under the banner “Born To Perform”, marking a significant moment in the club’s tradition of fan-focused design and community collaboration. Launched on July 26, 2025, and immediately available for purchase, the kit symbolises inclusivity, vibrancy, and a modern reimagining of the club’s visual identity.
What Is Special About the Wanderers’ 2025/26 Third Kit?
As reported by the official club website and echoed by Football Shirt News and Yahoo Sports, the "Born To Perform" third kit features bold stylistic choices in collaboration with Macron, the club’s technical partner. The kit’s design reflects not only the heritage colours and motifs of Wanderers but also a commitment to innovative, fan-engaged decisions.
In a post from the official Wanderers’ social media, the club announced:
"We are delighted to launch our 2025/26 @MacronSports Third Kit, in collaboration with @OfficialBWITC and @WeAreBolton1!"
[OfficialBWFC on X]
This sense of delight was matched by the club’s focus on uniting tradition and modern flair, symbolising the next chapter of the Wanderers’ story.
Who Were the Key Partners and What Was Their Role?
According to club statements provided in the launch coverage, the kit was created in partnership with the community arm "Bolton Wanderers in the Community" and fans’ group "We Are Bolton". Both organisations played an instrumental role in shaping the kit’s look and philosophy, ensuring it spoke to both the club’s roots and the aspirations of its modern supporters.
The club proudly highlighted these collaborations in all statements. For example, OfficialBWFC tweeted:
"Born To Perform. We are delighted to launch our 2025/26 @MacronSports Third Kit, in collaboration with @OfficialBWITC and @WeAreBolton1!"
How Did the Launch Fit with Wanderers’ Kit Tradition?
As outlined in coverage by Casual Football Shirts, Bolton Wanderers have consistently linked their kits to historical, cultural, or special club milestones. The third kit launch follows this pattern, furthering inclusivity and allowing supporters to actively shape the club’s visual identity.
Recent examples include last season’s "Pick Our Kit" fan survey, which selected the popular home design based on nearly 16,000 supporter ratings. The design ethos of weaving community, heritage, and fan engagement remains a cornerstone of the Wanderers’ approach.
What Are the Design Details and Technical Features?
While the club has not released exhaustive technical specifications, early images and statements via club social media and Football Shirt News describe a dynamic and innovative kit, drawing together classic Wanderers colours in a new formation, produced to Macron’s premium technical standards.
- The kit features:
- A distinct visual motif signifying the club’s evolution.
- Technical fabrics designed for comfort and performance, as per Macron standards.
- Branding partnerships prominently displayed.
- A nod to community collaboration on both the design and the messaging behind the campaign.
What Did Key Figures Say About the Launch?
Explicit statements from club leadership were front and centre at launch, with [the official club announcement] quoting:
"Bolton Wanderers is delighted to launch their 2025/26 Macron Third Kit, in collaboration with Bolton Wanderers in the Community and We Are Bolton."
Though specifics on wider player or manager commentary have not been instanced in the coverage so far, the club expressed thanks to all partner organisations and supporters for their unwavering role in bringing the campaign and kit to life.
What Has Been the Fan and Public Reaction?
As reported by [Football Shirt News on X], fan responses were overwhelmingly positive, with considerable engagement on social media platforms such as Instagram and X (formerly Twitter). Early reactions praised the new kit’s style, the club’s ongoing tradition of engagement, and the visible partnership work with community groups.
On Instagram, the official account reported over 400 likes and 20+ comments within hours of launch. Across sportswear and fan communities, the new kit is being lauded for both its contemporary relevance and adherence to the club’s proud history.
When and Where Is the Kit Available, and at What Price?
The 2025/26 Wanderers Third Kit became available for order immediately at launch, both online and in club retail stores. Pricing details are consistent with the rest of the club’s kit range for the season:
- Adult shirt: Estimated at £60.
- Junior shirt: Priced under £50.
- Discounts apply for season ticket holders, and full kits are available for all age groups.
How Does This Kit Complement Other 2025/26 Bolton Wanderers Kits?
The third kit launch rounds out the Wanderers’ 2025/26 offering, which has focused on inclusivity, heritage, and contemporary design. The previously released home and away kits, also designed by Macron, drew significant input from supporters via large-scale fan surveys. The away kit notably commemorates the 20th anniversary of Bolton’s first European campaign—a nod to famous players and moments in club history.
What Is the Broader Context for Macron and Football Kit Trends?
As noted by [Macron] and sports equipment retailers, Macron’s partnership with Bolton Wanderers reflects a broader trend of bespoke, premium-quality football kits which increasingly involve fan and community input. Customisation apps and direct engagement tools are making it easier for clubs to launch kits that both honour tradition and reflect evolving identities.