There’s something rather exciting about getting ready for a wellbeing event.
From the outside, it can look like quite a simple thing to do. You contact the event organiser. You turn up, put your table together, arrange a few products, pop up your banner and wait for people to come along.
But behind the scenes? There’s quite a lot more to it!
Over the coming weeks and months, I’ll be attending wellbeing and women’s health events across the North- West with The Mobile Menopause Library and Training.
And it got me thinking about what actually goes into preparing for an event, particularly when you’re a small business doing everything yourself.
Preparation starts long before the event
The preparation doesn’t begin when I load the car.
It starts weeks beforehand.
There are emails to answer, visits to the space, event details to check, applications to complete, insurance documents to send, fees to pay, social media posts to prepare, and decisions to make about exactly what I want to take with me.
Then there’s the big question: What will people actually want to see?
The Mobile Menopause Library is, of course, at the heart of what I do. I love introducing people to the idea that books can be a simple but powerful way of opening up conversations about perimenopause and menopause.
So I’ll be choosing a selection of books from my library to take along , hopefully creating a display that makes people stop, browse, and perhaps discover something they didn’t even know they needed.
It’s about creating a welcoming space
One of the most important things for me is making my display feel approachable.
Menopause can still be a difficult subject for people to talk about.
Someone might be perfectly happy to ask about a wellbeing product but feel much more hesitant about saying,
“I think I’m struggling with my menopause symptoms.”
That’s why I want my table to feel like an invitation rather than a sales pitch.
A place where someone can browse a book.
Ask a question.
Have a chat.
Or simply take a leaflet and come back later.
Sometimes a five-minute conversation can be the thing that encourages someone to seek further information or start talking about something they’ve been struggling with privately.
There’s also the menopause wellbeing jars and cups!
Alongside the library, I’ve been developing my menopause wellbeing jars, which are proving to be a lovely addition to my event offering.
They’re designed as a simple, thoughtful wellbeing gift to give to family, friends, colleagues or just for yourself. These products are something practical, positive, and a little bit different.
Preparing for an event means making sure I have enough stock, checking packaging, making sure everything looks presentable and, of course, remembering the small details that make a display look professional.
It’s amazing how much time can go into the things that someone browsing a table might never notice!
The things you don't see behind the table…
There’s also a long list of less glamorous jobs.
Packing boxes.
Checking the card machine.
Charging phones.
Printing information.
Remembering business cards.
Making sure the banner is packed.
Working out how much stock will fit in the car.
And, importantly, remembering to take water and something to eat!
There is nothing worse than being so busy chatting to people that you suddenly realise it’s been three hours since you had a drink.
I’m also learning that comfortable shoes are not optional.
When you’re standing at an event for several hours, sensible footwear suddenly becomes a very important part of your business strategy!
It’s not just about selling
One of the things I’m particularly looking forward to about these North -West events is the opportunity to meet people.
Yes, events are an opportunity to showcase my business and sell products.
But they’re also about conversation, connection and learning.
I want to hear what women are saying.
What are they struggling with?
What information are they looking for?
What do employers need?
Are there gaps in the support currently available?
Finding out what The Mobile Menopause Library and Training could do differently or better?
Being at events gives me the opportunity to listen directly to the people I’m trying to support.
And that is incredibly valuable.
Menopause belongs in the wider wellbeing conversation
For me, one of the most important messages I want to take to these events is that menopause shouldn't be treated as something separate from women's overall wellbeing.
Sleep, stress, confidence, nutrition, movement, mental wellbeing, relationships and work can all be affected during perimenopause and menopause.
And the workplace is an important part of that conversation too.
Women spend a significant part of their lives at work, yet many still feel uncomfortable discussing menopause with their employer or colleagues.
That’s why workplace menopause awareness, supportive policies and informed managers are so important.
A wellbeing event provides a fantastic opportunity to bring those conversations into the open. That’s why I’ll be bringing along additional information about women’s health in general for people to take away.
I’m also representing a small business
There’s another side to all of this.
As a small business owner, attending events is part of building something from the ground up.
Every event teaches me something.
Sometimes it’s about what people respond to.
Sometimes it’s about what they don’t respond to!
Sometimes a conversation leads nowhere immediately but turns into an opportunity months later.
And sometimes you simply meet someone who introduces you to another person who needs exactly what you offer.
That’s the nature of building relationships.
Looking after myself too
Perhaps the biggest lesson I’m learning is that preparing for a wellbeing event also means preparing myself.
It’s very easy to focus on making sure everything else is ready and forget about the person who has to stand behind the table!
So I’m trying to be more intentional about taking breaks, staying hydrated, eating properly, and not feeling that I have to talk to every single person who walks past.
Wellbeing has to apply to the person delivering the wellbeing message too.
Come and say hi!
I’m really looking forward to getting out and about at some fantastic wellbeing and women's health events across the North- West.
If you see The Mobile Menopause Library and Training at an event, please come over and say hi.
You don’t need to know anything about menopause.
You don’t need to buy anything.
And you certainly don’t need to have a question prepared!
Just come and have a browse, pick up a book, look at the wellbeing jars or have a chat.
Because sometimes the most important thing we can do when it comes to menopause is simply staring the conversation.
I’m looking forward to having lots more of those conversations over the coming months- see you there!
Visit The Mobile Menopause Library and Training at the following upcoming events in August and September:
The Wellness Collective (an event delivered by Phoenix Moon Markets): The wellbeing fayre for your body, mind and soul. Saturday 29th August, Hale Village Hall, High Street, Liverpool, L24 4AE. 11.30am-4pm. Free entry.
Warrior Fitness Wellness Ladies Day (ticketed event): A day for you, because you deserve it. North- West Warriors, Unit 2, Vale Street, Bolton, BL2 6QE. Sunday 13th September 2026. 12pm-3pm. Tickets available directly from Warrior Fitness via messaging their Instagram account @warriorfitness20
The Mobile Menopause Library and Training: Bringing menopause information, education and practical support directly to women, communities and workplaces across the North-West
https://mobilemenopauselibrary.co.uk/
Instagram @mobile_menopause
LinkedIn https://www.linkedin.com/company/the-mobile-menopause-library-and-training/
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